Bart Schutz latest persuasion slidedeck:
PDF download through our slideshare
Go here to download his Conversion Jam #4 keynote from Stockholm, october 2014
Go here to download his Mobile Conversions@Google keynote from Dublin, october 2014

Keynote Wheel of Persuasion - Bart Schutz of Online Dialogue on how to persuade system 1 and system 2 - with A/B-test examples from Online Dialogue - Follow Bart:

Bart always mentions in his talks:

Know your test calculations:

Outsource your A/B-test development: Testing.Agency

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Bonus slides: 20 analytics A/B-test failures

By Ton Wesseling
CEO Testing.Agency & Chief Optimization Officer - Online Dialogue

Keynote Digital Data Tips Tuesday - Amsterdam - June 24th 2014 - A/B-testing analytics errors from Online Dialogue - Follow Ton: